Why choose Wild Animal photos for stimulus material? It simplifies neural-processing demands, isolating emotional response and minimizing cognitive overlay to the extent possible. Wild Animals meet our needs for generating intrinsic emotional responses.
Inherently engaging: Wild Animals run the gambit from endearing to terrifying
Flexible emotional content: type of shot, interaction between pairs
Familiar: known without identification, words, or graphics
Impersonal: no farm animals or pets
Unfettered: no marketing or purchase history
The choice of uncomplicated Wild Animal photos provides transparency of our own responses. This emotional self-awareness gives us a unique opportunity to compare our own sense of positive and negative Valence to that measured by Facial Action Coding.