Applied NeuroKnowledge combines the marketing expertise acquired by US corporations and the insights of cognitive psychology with the methods and findings of brain research.
Psychology and neuroscience have made profound advances in the measurement and understanding of human cognition, control of behavior, and underlying brain functions. We can predict how people process and respond to the world around them.
Practical application of the principles and practices of these intersecting areas has greatly improved the development, marketing, and sales of products and services. Applied NeuroKnowledge makes consumer neuroscience accessible to marketing research suppliers and clients interested in incorporating NeuroMarketing Methods into their studies.
Research design, analysis and interpretation of consumer neuroscience results is powerful but complicated as it depends on knowledge of both marketing and brain research. For companies without experienced staff in these areas, working with a consumer neuroscience consultant is highly beneficial.