Mother and offspring facing the camera show the 'mini me' connection
Nurturing interaction between caregiver and youth
The Wild Animals Experiment: Eliciting and Measuring Emotional Response
Our Wild Animals Experiment is basic research using Facial Action Coding to study emotional response to static images. We elicit emotions, analyze responses, and establish analytic tools that enable economical testing of large numbers of images (35 in this study). The design can be adapted and the method used with a variety of marketing and advertising materials.